While my last stay in Iceland, I discovered Sóley. At our first hotel, I was like – “Ohhh, this soap looks amazing!” You all know, I’m a sucker for good product design. At the next hotel, I went under the shower – there it was a again. This well designed bottle, smelling soooo good. After the third time I saw Sóley at the hotels and restaurants in Iceland, I got curious. Who is behind this brand and what is it about? So I checked their website.