Spring 2013 marks the launch of a collaboration that goes beyond fashion: DlESEL+EDUN present a
denim collection born in Africa and worn by a new generation of creative talents. Inspired by African
creativity, the collection is manufactured in Africa with the finest CCI cotton from Uganda.
To bring the spirit of the 25-piece collection to life, DIESEL+EDUN developed the concept of
Studio Africa – a virtual loudspeaker and platform for a new generation of creative talents from across
the continent. Studio Africa celebrates creativity, with the campaign featuring nine African artists
spanning fashion, film, music, literature, and photography. Individuals with both talent and a deep
commitment to their respective countries and people. Watch the video below and meet:
Laurence Chauvin Buthaud, Yannick Illunga, Abdellah Taïa, Flaviana Matata, Baloji,
Sy Alassane, Uviwe Mangweni, I See A Different You and Tanya Mushayi.
You should also go to their Tumblr here!
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