Born in Africa – The new Diesel Campaign

Spring 2013 marks the launch of a collaboration that goes beyond fashion: DlESEL+EDUN present a 
denim collection born in Africa and worn by a new generation of creative talents. Inspired by African 
creativity, the collection is manufactured in Africa with the finest CCI cotton from Uganda.
To bring the spirit of the 25-piece collection to life, DIESEL+EDUN developed the concept of 
Studio Africa – a virtual loudspeaker and platform for a new generation of creative talents from across 
the continent. Studio Africa celebrates creativity, with the campaign featuring nine African artists 
spanning fashion, film, music, literature, and photography. Individuals with both talent and a deep 
commitment to their respective countries and people. Watch the video below and meet:
Laurence Chauvin ButhaudYannick IllungaAbdellah TaïaFlaviana MatataBaloji
Sy AlassaneUviwe Mangweni, I See A Different You and Tanya Mushayi.

You should also go to their Tumblr here!
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