A Denim Collection Born in Africa

DIESEL + EDUN present a
short film by Sean Metelerkamp in celebration of a new denim 
collection, born
in Africa and worn by a new generation of creative talents.

In January 2012, Diesel founder
Renzo Rosso and EDUN founders, Ali Hewson and Bono travelled 
to Uganda and
Mali, where they shared their love of the continent and toured each other’s
Diesel’s Only The Brave Foundation project in Dioro, Mali and EDUN’s
Conservation Cotton 
Initiative (CCI) in Uganda. The experience encouraged them
to join forces to further apparel trade 
and development in Africa under the
Watch the video featuring South African dance group, REAL ACTIONS.
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