55DSL presents Italy, Texas a movie by Aofie McArdle

For their AW’12 campaign, youth fashion brand 55DSL
broke new ground in their mission to fuel 
creativity, having launched the short
film ‘Beyond Mountains, More Mountains’ at the prestigious 
Milan Film Festival. The collective expertly embodied
the ethos of  55DSL’s creative strapline 
‘Kids In Italia’, whereby each season
55DSL gives a new artist the freedom to showcase their 
unbridled artistic
vision of 55DSL’s brand heritage: 
celebrating what it means to be young, free, adventurous and Italian. 

For this daring
departure from Italian soil, 55DSL enlisted talented filmmaker Aoife McArdle. And in 

the small town of
Italy, Texas, not far from Dallas, the acclaimed Irish born director found the
 setting to tell a story of unique and unconventional friendships. A
celebration of creativity inspired by
 the new 55DSL collection. For two weeks
this other Italy became the film set and its wonderful 
residents – including
their pets – were the stars!
‘Italy, Texas’ is a film that examines our relationship with the wild souls with whom we share 
our lives. Animals, humans, the spirit of life itself; these souls are headstrong, they are untamable 
and they are a part of us.
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