For their AW’12 campaign, youth fashion brand 55DSL
broke new ground in their mission to fuel
broke new ground in their mission to fuel
creativity, having launched the short
film ‘Beyond Mountains, More Mountains’ at the prestigious
film ‘Beyond Mountains, More Mountains’ at the prestigious
Milan Film Festival. The collective expertly embodied
the ethos of 55DSL’s creative strapline
the ethos of 55DSL’s creative strapline
‘Kids In Italia’, whereby each season
55DSL gives a new artist the freedom to showcase their
55DSL gives a new artist the freedom to showcase their
unbridled artistic
vision of 55DSL’s brand heritage:
vision of 55DSL’s brand heritage:
celebrating what it means to be young, free, adventurous and Italian.
For this daring
departure from Italian soil, 55DSL enlisted talented filmmaker Aoife McArdle. And in
the small town of
Italy, Texas, not far from Dallas, the acclaimed Irish born director found the
perfect
Italy, Texas, not far from Dallas, the acclaimed Irish born director found the
perfect
setting to tell a story of unique and unconventional friendships. A
celebration of creativity inspired by
celebration of creativity inspired by
the new 55DSL collection. For two weeks
this other Italy became the film set and its wonderful
this other Italy became the film set and its wonderful
residents – including
their pets – were the stars!
their pets – were the stars!
‘Italy, Texas’ is a film that examines our relationship with the wild souls with whom we share
our lives. Animals, humans, the spirit of life itself; these souls are headstrong, they are untamable
and they are a part of us.
and they are a part of us.
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